What is the service encounter and how is it managed in the hospitality Essay

What is the service encounter and how is it managed in the hospitality industry - Essay Example â€Å"A service encounter is defined as the period of time that a customer interacts with a service†.The description of a service encounter is wide and comprises of a customer’s contact with customer-contact staff, machinery, computerized systems, physical services, and any other service related components (Massad and Crowston, 2003). Service encounter is a very crucial event for an organization while conducting a service oriented business. In its essence, it refers to any contact or interaction between the customer and the organization providing the service (Johnston and Clark, 2008). As previously mentioned, this interaction may be in various different forms. It could be a person to person interaction between a seller and the customer, a communication between the organization and the customer through an advertisement, or even the customer’s encounter with the actual product of the organization, that is, the service it is providing (Johnston and Clark, 2008).As previously mentioned, this interaction may be in various different forms. It could be a person to person interaction between a seller and the customer, a communication between the organization and the customer through an advertisement, or even the customer’s encounter with the actual product of the organization, that is, the service it is providing (Johnston and Clark, 2008... An interesting fact regarding services is that it is a personal experience. That is, a person goes through the entire process of the service himself and has a much closer contact with the organization and its personnel as compared to a tangible product, in which case a person might never come in contact with the organization itself (Johnston and Clark, 2008). Moreover, the services have a more personal impression on the customers (for example a medical examination with the doctor, a haircut with the barber, a dress design session with the tailor, a wedding plan with the event manager, a birthday party at a restaurant etc.) and have a deeper impact on their lives as compared to the tangible products (like soaps, shampoos, clothes, shoes, and even cars, etc.) Therefore, the customers are more particular about choosing the service provider and once they are satisfied, they tend to stick to a particular service provider and hesitate to switch (Kotler, Bowen and Makens, 2005). Thus, if a series of service encounters, also called a service relationship, turns out to be a positive experience for the customer with a particular service provider, he becomes loyal to that organization and tends to stick (Johnston and Clark, 2008). Furthermore, the customer would talk about it happily with his peers and colleagues, that is, a positive word of mouth will be spread about the service being provided. Hence they become a service encounter themselves for potential new customers. This can work wonders for the reputation for the service provider since when it comes to services, most people refrain from experimenting and blindly follow referrals from close friends and family (Fitzsimmons and Fitzsimmons, 2006). Service Encounter and Hospitality

Organizational Capabilities and Strategic Management of Google Essay

Organizational Capabilities and Strategic Management of Google - Essay Example In relation to the study the company which has been selected is Google as a multinational corporation that was founded in the year 1998 by Larry Page and Sergey Brin who were Ph.D. Students at Stanford University. It is a search engine that provides various internet services such as advertising technologies; cloud computing, internet search, and software. It links various Web pages allowing sharing and accessibility of information. Brin and Larry note that its mission is organizing world information and making it accessible and useful to everyone. It offers tools that enable one to do a fast search such as Google Chrome and Android. It also focuses on the success of various businesses in the online world and offline too.  Ã‚   It does this by focusing on products such as media and sales ads. For the web, Google has built various products with the intention of making the web and the experiences of the users better. Google has proved to have a wide range of organizational capabilitie s that enable it to stay ahead of the market competition. Scott states that one of the capabilities that Google has is innovativeness in terms of its products and even how they offer the services. This can be clearly seen from its motto of continuous innovation. Google usually invests some of its money and time towards innovation growth by encouraging its employees to come up with new products and ideas. An example is where it recommends 20% of the technical employees’ time to be spent on their own activities while 80% of their time spent on advertising and core research. This investment has accounted for half of new features and products that have been created by Google. Every employee is given freedom of thought and ability to make changes to projects or even create their own projects. This in effect continuously encourages the employees to concentrate on coming up with new ideas that will add value to the company. The ideas are presented in an open environment which enhanc es its image. Dornefest and Calishain note that another capability that Google has is its strong organizational culture (133). It uses every opportunity in motivating employees by regular recognition of best performers. It has an open culture where every employee contributes to the running of the organization by accepting ideas from everyone. This in turn makes people to be comfortable in raising their ideas without intimidation which leads to its success. When hiring, goggle has a culture of hiring people based on the capabilities and not their experiences and it hires smart and determined workforce which contributes to higher capabilities. Another culture that the company has is that of holding weekly all- hands meeting where people raise ideas and issues directly to the management. This culture is effective because it leads to quality production and quick decision making as well as problem solving. Another capability is that Google provides the best working environment for its workers. This has been evident from the many awards that Google has received as ‘the best place to work’ which has in turn led to employee satisfaction. This capability is of great importance for it attracts a lot of professionals to the company. This in turn has seen the company to comprise of a lot of people who have great potential making the company to stand in a better chance of expanding and developing new ideas. Information technology is another capability that Google has which makes it to be more competitive. This is from the ability to link various pages and come up with other products and search tools (Brin 95).Having vast technology has enabled Google to connect various web pages, advertise and even sell. With enough resources that Google as i.e. a good capital base, it has been able to purchase tools that add to its efficiency. An example is where Google bought You Tube which has led to its efficiency in terms of its market share. This has been from the fact that a lot of people love watching live

The bullwhip effect

The bullwhip effect Erratic shifts up and down the supply chain is known as the bullwhip effect, and is one of the major difficulties in properly setting inventory levels in various parts of the supply chain (Turban, Leidner, McLean, Wetherbe, 2008). Economists call it a bullwhip because even small increases in demand can cause a big snap in the need for parts and materials further down the supply chain. It has the domino effect, because of the spontaneous demand along the supply chain. This may be an insignificant problem for any one customer, but for the supplier it is huge and costly. Some of the things that contribute to this are price fluctuation, poor demand forecast, order batching, and rationing within the supply chain (Turban, Leidner, McLean, Wetherbe, p.360). Actual demand for a product is influenced by several factors such as competition, prices, weather conditions, technological developments, and consumers general confidence. These would be considered external and unmanageable factors. There are other uncertainties involved as well that can have an effect on the supply chain such as problems in delivery time due to production machine failures. Techniques to lessen or curtail the bullwhip effect would be to understand and recognize who or what is suggesting the variations in demand. Is it the retailer, manufacturer, the customer, or the distributor? The key element to eliminating this setback is being aware of where the demand changes are beginning. Techniques that can be used or put into place to reduce the bullwhip effect is sharing information along the supply chain, Vendor Managed Inventory (VMI), and managing e-business. The most obvious way to reduce the bullwhip effect is to improve communication and forecasting along the supply chain (ehow.com). Master Data Management (MDM) is can be looked at to integrate all data in an organization at the highest level, both internally and externally. One of the most notable examples of information sharing is between large manufacturers and retailers (Turban, Leidner, McLean, Wetherbe, p.307). Inventory if properly managed, it can increase profits and efficiency. The implementation of a Vendor-Managed Inventory (VMI) initiative would be a key factor in improving and controlling the bullwhip effect. VMI indicates that the vendor, usually a distributor, maintains the inventories for manufacturer or buyer and in turn will reduce warehouse costs for suppliers. VMI alleviates uncertainty o f demand and replenishment decisions can be made according to operating needs, and also has heightened awareness of trends in demand. E-commerce brings about new opportunities to improve the performance of the supply chain. The primary advantages of internet utilization are speed, decreased costs, the potential to shorten the supply chain, and flexibility. Electronic marketplaces provide for more efficient resource allocation, better information flow and dissemination on products and services in the supply chain. Electronic data interchange (EDI) can be implemented to help supply chain mangers in reducing misleading signals sent from sales and marketing (distribution). Enterprise resource planning (ERP) is one of the most successful tools for managing supply chains. ERP is software that integrates the planning, management, and use of all sources in the entire enterprise (Turban, Leidner, McLean, Wetherbe, p.2008). The major objective is to integrate all departments and functional information flow across a company onto a single computer system that can serve all of the enterprises needs. A plan created from an SCM system that allows companies to quickly assess the impact of their actions on the entire supply chain, including customer demand, can only be done with the integration of ERP software. ERP and SCM can help alleviate the bullwhip effect across the supply chain by having a shared understanding of what needs to get done, managing the variations in the organization, communication among all thats involved especially top management, and having single control of replenishment or VMI can overcome inflated demand forecasts. Long lead times should also be reduced where it is reasonably beneficial. References: Understanding the BullWhip Effect in Supply Chains. Retrieved March 18, 2010, from http://sloanreview.mit.edu/improvisations/2010/01/27/understanding-the-bullwhip-effect-in-supply-chains/. Turban, E., Leidner, D., McLean, E., Wetherbe, J. (2008). Information technology for management: Transforming organizations in the digital economy. (6th ed.) Hoboken, NJ: John Wiley Sons. http://www.ehow.com/how_5154541_reduce-bullwhip-effect.html

In a book written by Goldscheider Essay

Studying the Jewish Future, the author revealed the reasons for the unexpected results, that instead of a vanishing race, the reality is that of a thriving community. And the explanation can be broken down into the following: 1. Conversion – It is surprising to find out that a considerable number of non-Jewish spouse opted to be converted to Judaism. It must be noted though that the said conversion may be formal or informal but true conversion is rather marked by a following community norms and values. 2. Acceptance – the Jewish community is now more open to the idea of intermarriage and this has resulted in a more openness which predictably made it easier for non-Jewish spouse to get exposed to Jewish ways. 3. Deliberate Outreach – the Jewish community and its institutions are forced to reach out to intermarried couples and by doing so encouraged non-Jews to be respect their beliefs and for some a desire to be counted as Jews. Ambivalence There is a dramatic change in perception and outlook that resulted in an improvement in how the Jewish community in general is treating intermarried couples. Still, the Jewish faith would never have reached its current position, a survivor of the Holocaust and many other forms of persecution without creating a defense mechanism that ensured the survival not only of its lineage but also of its beliefs and customs. It is this defense mechanism that made it hard for other to jump on the â€Å"accept the intermarried couples bandwagon† and prevented some to see the possibilities not only in finding a novel way of thriving in a modern society like America but also a novel way of finding new converts. In one extreme, intermarriage is one valid form of proselytizing whose impact is not yet fully measured. But as mentioned earlier, not everyone is convinced that the time has come for the Jews to fully open its house to the Gentiles. Bayme and Rosen provided an example of this ambivalence when they cited the popular Mordecai Kaplan who at one point encouraged intermarriages: Jews must meet all situations that might lead to mixed marriages, not fearfully or grudgingly, but in the spirit of encountering an expected development †¦ With a belief in the integrity and values of his own civilization, the Jewish partner to the marriage cold †¦ make Judaism the civilization of the home†¦ And yet two years later the same person said: Since Jews are a minority and Judaism is exposed to tremendous disintegrative forces from non-Jewish environment †¦ it cannot approve of uncontrolled intermarriage with non-Jews. If however, a non-Jew who desire to marry a Jew, after studying what is involved in being a Jew and what are the principles and practices of Judaism, he should be given every encouragement and should be welcomed into the Jewish community (Kaplan, as qtd. in Bayme & Rosen, 1994, p. 268). Conclusion After thousands of years since God has declared them the â€Å"chosen people† the Jews continue to struggle and to find their place in the world. Every generation is pressured to find ways to pass on what they have received from their ancestors to the next generation of Jews. Each time the baton is passed the more it becomes more difficult to continually display integrity, commitment, and consistency. Just like other ancient religions, Judaism is finding it extremely difficult to solve the dilemma of identity and relevance. The present generation can enforce and strengthen their spiritual identity and dig deep into their past to find that old familiar path that will lead them to their ancestors Abraham, Isaac, Jacob, and Moses. But every time they struggle to keep their ancient traditions and beliefs together they risk losing their relevance to a fast evolving world. This is especially true in America; the world’s most advanced and most powerful nation. As a result the new generation of Jews are abandoning ancient traditions and exchanging it with new ideas. But this is just a part of a bigger problem. What they are most concern about is the marriage of Jews to non-Jews or interfaith marriages. As mentioned in the introduction part of this paper, the Jews can directly trace their lineage to an ancient people, the Israelites, children of Jacob. A long time ago, they co-existed with ancient people groups but they are the only fortunate ones to have survived the passage of time. It can even be argued that they are the only surviving, direct descendants of ancient tribes. This made them a special group. A fact that is not lost in the collective psyche of the Jewish people. This ability to survive against all odds does not come without a price. They have developed a sort of defense mechanisms against the â€Å"melting pot† effect of the world. The world is like one giant sponge of conformity, sucking them in to make them conform to popular trends and standards. The Jewish people, for thousands of years were able to resist that pull. They have their strict diet, their festivals, their rituals, and their traditions that must be strictly followed wherever they are. Whether they are in the midst of prison, or in a land filled with racism they have to remember who they are and by doing all these things they have fought back extinction and remained a distinct people group. The Jewish race also has one major secret weapon and it is the implied rule that they should not marry non-Jews. At first glance it is easy to believe that they perpetuate this rule for the sake of practicality. It would be impossible for an outsider to keep up with their way of life unless one has learned of these things since early childhood. But a close look into this code of conduct reveals a religion that is so exacting that it sees intermarriage as a threat to the continuity of this particular group. For thousands of years they had succeeded in maintaining the status quo. Wherever they went they formed a close knit community of fellow believers that find support and strength from one another. The long history of persecution and anti-Semitism forced them to band close together as one family. It is understandable why for a long time outsiders are reluctant to penetrate their strong defenses so that they can get an idea as to what Judaism is all about. Moreover, anti-Semitism is a serious problem that strongly discourages a potential suitor from risking his life for someone that is as enigmatic as a Jewish girl. Everything went fine until after World War II. It seems that the Holocaust has placed the Jews in the limelight and not to discount also the successes of the Holocaust survivors in the field of finance and business that may well have contributed to their fame in the international stage. Another factor is the settling of Jews in America, first coming in droves as refugees and then finally establishing a place they can call home. In the New World the Jewish community was able to thrive in an environment where anti-Semitism is denounced as something belonging to a bygone era. Then an unexpected thing happened. The lessening of anti-Semitism no doubt changed the way Americans see the Jews. In short Jewish men and women became desirable in the eyes of modern day Gentiles. And since they are in the land of the free, the new generation of Jews can find nothing wrong in interfaith marriages. But for the elders, especially communal leaders have a different perspective. They are perhaps remnants of that era where Jews are considered as the persecuted one in Europe and in many parts of the world. It may have been a difficult notion to entertain for these old folks – that a Jew can finally live with a non-Jew and yet retain its identity and continue practicing their faith. They cannot see the gray area, only the black and white shades that says either one is fully committed Jew, focused on his religious duties or none at all. Moreover, the increasing rate of intermarriages was seen as a black-eye for the Jewish community. They interpret it as a growing weakness in the institution that teaches Jewish beliefs and traditions. It was also interpreted as rebellion towards parents and to their way of life. In modern times, there are researchers like Goldscheider who contends that the elders made a fundamental error in judgment. He argues that the reason for the negative assessment of intermarriage is a wrong perspective. He hastens to say that if the elders and the whole Jewish community can see what intermarriage is doing to the community in general then they will be more open to the idea of intermarriage. Firs of all, intermarriages are means for increasing the number of Jews in America. This is because studies have found a significant percentage of non-Jews willing to learn more about the Judaism, willing to let their children grow up as followers of Judaism and in many instances non-Jews are getting converted formally or informally. Goldscheider warns though that in order for this new trend to be a source of joy for communal leaders and elders they need to have a paradigm shift. They no longer have to limit their idea â€Å"Jewishness† on the basis of birth but they must be willing to accept that a true Jew is not someone with a direct lineage to the ancient people found in the Jewish Bible, but they are people who are in love with Jewish customs and tradition and that they are eager to lead their children in following their lifestyle. For Goldscheider this is what 21st century needs and for him this is what intermarriage brings to the Jewish experience. Works Cited Bayme, Steven. Jewish Arguments and Counterarguments. New Jersey: KTAV Publishing House, 2002. Bayme, Steven & Gladys Rosen. The Jewish Family and Jewish Contiunity. New Jersey: KTAV Publishing, 1994. Goldscheider, Calvin. Are American Jews Vanishing Again? Ed. Put Name of Editor of the book article was taken from. Place of Publication: Publisher, year of publication. _____________________. Studying the Jewish Future. Seattle, WA: University of Washington Press, 2004. Jewish Bible. Retrieved 13 November 2007 from http://www. breslov. com/bible/Joshua3. htm#3 Shapiro, Edward. A Time for Healing: American Jewry Since World War II. MA: The John Hopkins Press, 1992. Sklare, Marshall. Understanding American Jewry. New Jersey: Transaction Books, 1982.

Civil War Weapons

Lori Robinson HIS 226-IN1 Module 4 Weapons of the Civil War I have to load a weapon? Oh no! Let’s see, first I have to get my cartridge out of the box. I really hate the taste of gunpowder in my mouth when I rip open the cartridge with my teeth. Then I have to pour that powder into the barrel of the gun. What next? Remove the rammer, ram the barrel to set the ammo, and then return the rammer. Then to prime the gun, I have to set my cap, and now I can finally fire a single shot. Am I really expected to remember to do all these steps, for every shot, while at the same time people are shooting at me?What about all the smoke and noise? The noise of the guns and people next to me screaming in pain, or breathing their last breath. It is all so confusing. Is there not any other weapon in can use? The musket I am using now is most likely the Enfield rifle. It is what is called a cap lock rifle. It’s probably the most popular shoulder arm of both armies. The South did have more in the beginning of the war, as they put in a large order from England, and it took a lot of time to produce the second order for the North. There are two types of muskets used during this war.The smoothbore, which is not very accurate, nor does it have a very long range. The rifled-musket is not only more accurate, but because of the rifling, or grooves in the barrel, that cause the ball to spiral, it has a much longer range. Another category of shoulder arms is the carbine. The carbine, used most often by the cavalry, was shorter and lighter in weight than a musket. Carbines are breech-loaded, which means it is loaded between the barrel and the stock. This makes it easier to reload while still on horseback. There are about twenty different types of carbines, and mostly used by Northern troops.Many were actually produced in the North. One exception to this is the Maynard carbine. It is one of the favorites of the Confederate cavalry. Even though it is manufactured in Massachusetts, it continued to be shipped to Confederate States for several months after the war began. People claimed they were using the guns as Southern sportsmen. What if I want a sidearm? (Otherwise known as a pistol. ) There are hundreds of manufacturers and model being used, but there are about 5 or 6 favorites, including the Remington, the Keer, and the Derringer.The Colt was the most commonly used, but the LeMat is one of the most powerful killing models. It is the one carried by Generals J. E. B Stuart and P. T. G. Beauregard. This revolver holds nine rounds plus the capacity of also holding a load of buckshot in a lower barrel. One problem with the LeMat, though is that it doses not hole standard ammunition. Most weapons use either . 44 or . 36 caliber projectiles, while the LeMat fires . 35, . 40, or . 42 caliber ammunition. I wonder what it would be like to be part of an artillery gun crew. It takes five men to load a cannon.Let’s see if I can get all the procedures right. I h ave not gotten to do this yet, but have watched some of my buddies during drills. The first thing they do is to cover the vent hole. Then another man will ream his â€Å"worm† down the barrel to remove anything left for the last shot. Then a third man rams a sponge down the barrel to put out any hot embers. Good thing they do this, as I would not want any of my friends to reload power on top of a fire already in the barrel. Next the powder monkey comes to present the rounds to the loader, who then puts it in the barrel and it is rammed down the barrel again.Now another man sets the primer cord, and after everyone is cleared of the cannon, it is fired. There are two types of artillery cannons being used in this war — field guns and howitzers. The both use anywhere from six to thirty-two pound projectiles for ammunition. Just as with muskets there are smoothbores, rifled barrels and breech-loaded cannons. The rifled barrel cannons were used less often because as the barr els were made of bronze, a softer metal than the iron of the musket, the rifling was often worn smooth with continuous use.The field gun has a longer barrel and is usually fired straight ahead, or maybe a slight 5 degree upward angle. The howitzer has a shorter barrel, used larger ordnance but a small charge. By the way, ordnance is just a military term for cannonball. The field gun had a longer range, but the howitzer was more accurate, with a higher arc. The longer range of the field gun is not even fully used most of the time, as the gunner must be able to see his target in order to adjust his shots. Are these all the weapons used in this war?Or course not! There are the â€Å"edged† weapons. In most cases all edged weapons, are nearly negligible in as far as how many causalities these weapons accounted for. These include sabers, swords, bayonets and military cutlery. Military cutlery is just another fancy term for hand-to-hand weapons, such as the Bowie knife. I heard a f unny story that was passed down from a Georgia boy about another type of edged weapon, the pike. It seems the Georgia governor, Joe Brown, at a time when there was a shortage of firearms, ordered 10,000 pikes.He imagined that he could create effective soldiers to defend themselves on a battlefield with this mid-evil type of weapon that was actually nothing more than a two-foot knife attached to a six-foot pole. The soldiers were trained using these weapons, but I wouldn’t want to go to a gunfight with nothing more than a knife, no matter how long the knife was. In fact, the 34th Georgia regiment was close to mutiny at the thought of going into battle armed with only the pike. Governor Brown wants his men to charge the enemy with â€Å"terrible impetuosity†.He told him men; about the pike â€Å"at least it will never misfire or waste a single charge of powder. † The pikes were only meant as a last-ditch effort to arm the men with whatever could be found until mor e firearms could be furnished. Other weapons like gunships and submarines are being used in the war, but I will save those stories for later. I need to finish this story now so I can get some rest and prepare for battle in the morning. www. civilwarweapons. net

Exodus Gods And Kings Free Essay Example, 1250 words

The film has both geometric and organic shapes, but the later are dominant, to emphasize the imperfections of nature, which is rife with organic shapes, unlike inorganic shapes, which are perfectly aligned. The film is also dominated by negative shapes that represent voids, alluding to the afflictions of the Hebrews in bondage, as well as the numerous hardships they endured on their treacherous exodus to the Promised Land. In cinematography, space or depth often refers to distance or the illusion of it, and the film’s cinematographer has managed to create the illusion of depth in numerous ways. For instance, apart from using lines and lighting, the cinematographer has placed objects/subjects in the foreground and in mid-ground, as well as in the background of the frame. Furthermore, movement of objects within the frame has also been used to emphasize the illusion of depth. For instance, objects become smaller when moving from the foreground to the background but larger when moving from the background to the foreground, thus yielding a sense of depth (‘Exodus: Gods and Kings’). Texture generally refers to what something feels like when it is touched, and objects are often described in terms of their roughness, smooth, and silkiness, among other terms; however, texture is conceptualized as the graininess of an image in photography. We will write a custom essay sample on Exodus: Gods And Kings or any topic specifically for you Only $17.96 $11.86/page The film has given emphasis to some visual elements thereby allowing them to receive more attention than others; for instance, the film conjures a mighty and momentous spectacle that rivals all other lavish cinematic visions of ancient times beheld before (Lemire, ). Most of scenes such as the partying of the Red Sea, and the plague scenes are nothing short of awe-inspiring and they cannot be ignored, because they are visually imposing to the audiences (‘Exodus: Gods and Kings’). The film has strong visual contrasts of lights and darks, hard and soft, solids and voids, as well as large and small. Contrast has been used effectively in the film, to create edges and lines, which eventually focus the viewers’ eyes on the points of emphasis on the visual composition of the film.

History, Ethnography, And Eulogy Of Agricola - 1500 Words

Written by the Roman historian Tacitus, the Agricola chronicles the life of his father-in-law Gnaeus Julian Agricola while also covering the ethnography and history of ancient Britain and Rome. After the assassination of Domitian in 96 AD, Tacitus used his freedom to publish his work. Tacitus describes the character of his father-in-law, by showing how he grew up in a household that encouraged the study of philosophy and attended to matters of state with honesty and competence. Tacitus explores different themes in the book including the history, ethnography, and eulogy of Agricola. Near the beginning of the book, the historian Tacitus admits his disdain towards Domitian’s rule and the profound effect Domitian had on the Roman Empire. Tacitus claims that for fifteen years, men fell victim to the cruelty of the emperor. He contrasts Nerva and Trajan, the next two emperors, with their predecessor by stating that Nerva harmonized the old discord between autocracy and freedo m, and Trajan enriched the happiness of our times. Tacitus does not try to hide his contempt towards Domitian, but he does not dwell on it for very long in the story. During the reign of Domitian, Agricola has been the most important general involved in the conquest of a great part of Britain. During his time as a general, his commendable characteristics began to unveil. Over the course of seven years, the Romans began subjecting the native people of Britain to foreign rule. Tacitus goes intoShow MoreRelatedAgricola and Germania Essay1604 Words   |  7 PagesKali Ryan Agricola and Germania Dr.Newsome October 2, 2012 Agricola and Germania The Agricola and Germani is a novel that serves two purposes: The Agricola is a eulogy praising Tacituss father-in-law, and commander of Britian, Agricola. The Germania is an ethnography on German people. Both stories are told through the eyes of Tacitus as he indirectly criticizes Roman politics and society. His reason for snaking in these criticisms in such a crafty manner had been due to his friendship with