Global Business Management for International Journal-myassignmenthelp

Question: Discuss about theGlobal Business Management for International Journal. Answer: Introduction: ABB PBS entered in the market as a joint venture from 1993 of 15th April. ABB as a joint venture has 67% of stake and PBS is having 33%. At the very first two years of their journey as a joint venture ABB PBS has made a good start by providing effective services. The primary product lines with which ABB PBS is surrounded include power plants, boilers, turbines and other external services. However, while maintaining the entire business process systematically ABB PBS has faced some of the major challenges for maintaining business sustainability. This specific study focuses to make an in-depth overview on how ABB PBS had to face difficulties for controlling the entire management process as well as their entire value chain system after the joint venture. Value Chain Analysis of ABB PBS Value chain is the systematic process of evaluating the primary activities that ABB PBS should consider in order to reach the competitive advantages (Myerson, 2012). As per the case scenario, it has been observed that ABB PBS has faced numerous management issues while running the entire process of business. This specific part has provided detailed overview about the primary as well as support activities of ABB PBS while maintaining value chain system. Primary activities Inbound logistics Inbound logistics is the systematic procedure of receiving, storing and distributing the inputs internally. The products lines that this particular organization tends to store and receive include power plants, different boilers such as coal, gas and fluidized beds and so on. In addition, the organization tends to restore thermal power plants, flue glass cleaning ash and so on. The department of quality assurance of ABB PBS controls the entire inbound system. One of the most significant strength that ABB PBS is having within the logistic control system includes the presence of quality assurance department before dispatching a particular product to the proper destination (Prajogo Olhager, 2012). On the other hand, case scenario depicts that ABB PBS has not recruited sufficient number of employees within information system so that the entire process of strong and distributing can be handled systematically. Operations Operation is the entire transformation activities that a particular business organization has to follow from manufacturing the products to its ultimate delivery. Supple management department, quality assurance and information system are primarily involved for keeping a constant control over entire operation process of ABB PBS. At the same time, it has been observed that ABB PBS has faced two major management issues on two primary areas including human capital transformation and maintaining relationship with other ABB companies. Due to the lack of sufficient internal resources the parent organization failed to supply sufficient resource to the sister companies (Govindan, Soleimani Kannan, 2015). As a result, the entire process of business felt innumerable difficulties in maintaining business sustainability. Outbound logistics The primary responsibility of supply chain management is to deliver the product to proper destination. The implementation of technological development within the business process of ABB PBS has not been conducted properly. As a result, the customers had to wait for a long time in order to receive the products and service within stipulated time. This particular factors leave as a major negative impact in maintaining the organizational image and reputation. At the same time, it is undeniable that in 1995 ABB PBS has achieved 50% increase for labor productivity (Gereffi Fernandez-Stark, 2016). However, with the current trend of business ABB PBS should render technological advancement for receiving the entire product within the given deadline. Marketing and sales Providing quality of products and services is not the only primary mission of a particular company. In order to introduce the brand in different multinational countries a particular business organization with the help of marketing and sales department should make effective promotional activities (Soosay, Fearne Dent, 2012). As a result the international customers would show their interest in getting an in-depth overview about the products. In this specific case scenario it has been observed that ABB PBS has not taken effective initiatives in promoting their products and service by utilizing the popularity of media. Therefore, ABB PBS has to face difficulties in gaining international image and reputation. Service Along with maintaining the quality of products the business organizations have to provide superior quality of service process as well for maintaining organizational image and reputation (Rai et al., 2012). This specific study has focused to make an in-depth overview on how ABB PBS failed to deliver the products to the destination of customers due to management issues as well as issues associated with entire information system. Support activities Procurement Procurement is the initiative that a business organization takes to get and maintain its organizational resources. In order to maintain the internal resources ABB PBS has focused to create a specific hierarchy within the organization in the entire logistic department. Technology development As already stated ABB PBS needs to render an effective technological development for making the entire operation process faster (Gligor Holcomb, 2012). In addition, Richard Kuba should take an initiative of appointing efficient trainers for developing the technological skill of employees as well for maintaining the entire value chain process systematically. Human resource management The primary role of human resource managers of ABB PBS in maintaining a joint venture is to give equal priority and response to every individual employee for appointing within the business process (Shabani, Akhtari Sowlati, 2013). In addition, the human resource managers intends to measure the entire performance level of the employees as well. Firm Infrastructure As per the infrastructure of ABB PBS has joint stake in forming the entire process of business. PBS has afforded around 4000 employees within the chain in order to provide effective services (Gereffi Sturgeon, 2013). The entire organization is constituted with several departments including quality assurance, human resources, finance and accounting, information system, sales and marketing supply chain management and so on. After evaluating the entire case scenario it has been identified that ABB PBS should increase workforce strength within quality assurance and information system department for maintaining business rhythmic flow. Recommendation: After evaluating the entire value chain procedure maintained by ABB PBS some of the most effective recommendations can be provided in this specific study. The recommendations are as follows: Rendering improvement in information system is one of the most significant initiatives that ABB PBS should follow for improving their entire logistic procedure. On the other hand, the organization can provide an effective training to the business experts as well in order to develop their technological skill. Automatically the entire services will be delivered within time ABB PBS can form a refurbishment department within the quality assurance system. The primary responsibility of this particular department would be making an in-depth analysis about the products returned or complained by the customers. The organization after receiving the customers complaints should take an initiative of repairing the entire product within time so that the customers do not show their level of dissatisfaction after receiving a defective product. Therefore, customers feedback and complaints should be taken positively so that they do not show any kind of dissatisfaction. Conclusion: This specific study has provided a deep insight on how ABB PBS has to face innumerable difficulties in maintaining the entire process of joint venture in the global market due to the lack of insufficient internal resources and management issue. After evaluating the entire case study, the report has focused to make the value chain process that ABB PBS tends to follow for running their business. Different flaws within the value chain process have also been highlighted in the very specific study. Reference List: Christopher, M. (2016).Logistics supply chain management. Pearson UK. Gereffi, G., Fernandez-Stark, K. (2016). Global value chain analysis: a primer. Gereffi, G., Sturgeon, T. (2013). Global value chain-oriented industrial policy: the role of emerging economies.Global value chains in a changing world. Gligor, D. M., Holcomb, M. C. (2012). Understanding the role of logistics capabilities in achieving supply chain agility: a systematic literature review.Supply Chain Management: An International Journal,17(4), 438-453. Govindan, K., Soleimani, H., Kannan, D. (2015). Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future.European Journal of Operational Research,240(3), 603-626. 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